Apple is a niche player in the huge Indian Market, with as little as 3.3% market share amongst smartphones.
Will Apple’s anti-China move by encouraging Taiwanese Foxconn&Pegatron to move maybe as much as 45-50% of iPhone production to India change things?
When it comes to the assembly capacity of India, according to Digitimes research analyst Luke Lin, since 2022 it has accounted for 10-15% of iPhones’ overall production capacity. In contrast, the actual output in India has so far been less than 5%, because the trial production at Pegatron only started after September 2022, and Wistron’s production lines for Apple have not reached the maximum utilization rate.
So what phone brands rule the universe in India???
| India Smartphone Shipments Market Share (%) | ||||||
| Brands | Q2 2021 | Q3 2021 | Q4 2021 | Q1 2022 | Q2 2022 | Q3 2022 |
| Xiaomi | 28% | 23% | 21% | 23% | 19% | 21% |
| Samsung | 18% | 17% | 16% | 20% | 18% | 19% |
| Realme | 15% | 15% | 17% | 16% | 16% | 14% |
| vivo | 15% | 15% | 13% | 15% | 17% | 14% |
| OPPO | 10% | 10% | 9% | 9% | 11% | 10% |
| Others | 14% | 20% | 24% | 17% | 19% | 22% |
*Ranking is according to the latest quarter. Apple competes with the likes of
When asked why not buying Apple, most Indian consumers refers to poor value for money and un-openness. lock-ins as the biggest issues with Apple as a brand and iPhone/iOS devices.