Apple hand-picks the “influencers” on social media to control the narrative of the initial review by inviting the “reviewers” on both January 16th and a “follow-up” on January 23 to go through the selling points and highlight features in the reviews accompanying the launch for the selected YouTubers and media that are expected to make positive reviews in the you-scratch-my-back-I-scratch-yours scheme, usually used by Apple PR efforts.

Expect pro-Apple reviews, raving about the “quality” and “future” “potential”… As there are so few sold, don’t expect any ‘real’ nor objective reviews of this rather large & expensive entry into the VR headset market for iOS

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