Rumor: Apple limits iphone avialability due to lower demand to keep prices/margins up.
I expected that if there was any time when Apple top brass would mention it, it would be during the earnings call.
A word that came up a lot during the call was “constraints.” It was up to Apple CFO Luca Maestri to break the bad news.
“… we expect supply constraints during the September quarter to be greater than what we experienced during the June quarter. The constraints will primarily impact iPhone and iPad.”
On the whole, Apple does like to underpromise and overdeliver, especially where Wall Street is concerned, so it doesn’t surprise me that there’s this air of caution.
It makes sense.
The landscape is changing rapidly.
But I think that it’s interesting and somewhat telling that Apple was willing to make such a statement, a statement that caused stocks to fall as a result.
This statement was not made lightly.